The Masina Diamonds Story

Masina Diamonds has been one of the premier jewelry stores in Americas Mart in Atlanta, Georgia since 1984. Matt and Sina have been creating the finest custom-designed jewelry and engagement rings in Atlanta for over three decades. After 35 years of excellence, their son Rus is now taking over to continue to set the highest standards for fine jewelry.
Our Story

Setting the Standard

 What started as a humble showroom in the Atlanta Apparel Mart in 1984, Masina Diamonds is now one of the top rated jewelry stores on AmericasMart fine jewelry floor.  Being voted one of the best jewelry stores in Atlanta, Masina, a certified member of the GIA, has an excellent excellent reputation and is a distinguished leader in the custom jewelry business. Specializing in custom jewelry is Masina’s core competency. We have designed many specialized pieces for clients, and no piece is too small or too complex for our highly skilled staff. Masina’s staff is well trained to answer all of your diamond questions. With hundreds of custom ring settings and loose diamonds on hand, we are confident that we can help you find the stone and setting that is right for you. Contact us today for a design consultation or to view our large inventory of engagement rings!

GIA - We're Proudly Certfied!

Beyond Diamonds: Stunning Alternatives Gemstones

  Traditionally, diamonds have been the gemstone of choice, but in recent times, a vibrant array of alternatives has taken the spotlight, each with its unique allure. An engagement ring is the ultimate symbol of expressed eternal love. Let’s embark on a journey...

Crafting the Perfect Dainty Engagement Ring: Key Considerations

An engagement ring is a symbol of timeless love and commitment, and while bold and dazzling rings have their charm, dainty engagement rings have a unique allure. These delicate, understated pieces of jewelry emphasize elegance and grace. Crafting the perfect dainty...

Our Philosophy

For over 35 years, we have put our customers ahead of all else. We promise to be transparent throughout the purchasing process, hardworking & quality oriented even if we make less money. Our goal is to earn your trust & respect for years to come. We are not a commercial retail store; we are a family of expert jewelers that specialize in custom-designed pieces that won’t be seen anywhere else.

The Masina Diamonds Guarantee

We stand behind our products with industry-leading Diamond Certification, secure delivery, and lifetime guarantees. Learn more about our guarantees.

Quality Customer Support

Masina Diamonds has become known as one of the best jewelry stores in Atlanta, not just because of our wide selection of loose diamond inventory but because of the quality and care we show each client. We strive to provide excellent customer service because seeing you happy makes us happy.


Here at Masina Diamonds we are very meticulous when it comes to choosing the highest quality diamonds for our clients. We work very closely with the Gemological Institute of America to make sure our clients receive diamonds that have been graded accurately.


All out of state purchases on items over $500 are shipped and insured via 2-day FedEx shipping. You don’t have to wait long to enjoy your jewelry!

A Lifetime

We stand behind our jewelry and craftsmanship 100%. Our warranty covers any defects in craftsmanship as long as the item has been well maintained.

Book your personal consultation

Having a large inventory of loose diamonds and engagement ring settings on hand is what has established Masina Diamonds as one of the most renowned Atlanta jewelers. We make sure to show each client at least three to four different diamonds within their specifications. This allows you to see different colors and clarities to ensure that you are making the best and most informative decision. Once the diamond is selected, we can browse our selection of 200+ engagement ring mountings to see which style suits you. If you have something more specific in mind, we can create a custom-designed engagement ring just for you. Be sure to come and see us for your custom jewelry, Atlanta!

Book an Appointment

Our Story

Some of our favorite designs

We’ve made a lot of incredible rings and we want to show off what we can provide for you. Take a look at some of our favorite past designs as inspiration for your forever ring.