ATLANTA, GA — Masina Diamonds is moving to a new showroom inside Four Seasons Hotel Atlanta, 75 Fourteenth Street NE, Atlanta, GA 30309, bringing its custom jewelry and diamond expertise to the heart of Midtown. The new location gives clients searching for a jewelry store in Midtown Atlanta or engagement rings in Midtown Atlanta a more elevated, highly personal way to shop.
A New Masina Diamonds Showroom Experience
The move marks a new chapter for the family-owned Atlanta jeweler, pairing its signature one-on-one service with a completely reimagined showroom.
The space will feature a Mexican modern and Persian-inspired aesthetic, creating a warm, design-forward setting that feels more private salon than traditional jewelry store. Rich architectural details, artful furnishings and cultural influences will frame the Masina experience while keeping the focus on jewelry, craftsmanship and personal service.
“Moving to the Four Seasons gives us the opportunity to create an environment that feels completely different from the traditional jewelry store,” said Rustin Yasavolian, owner and CEO of Masina Diamonds. “The showroom reflects our heritage, our taste and the way we want clients to feel when they walk in — comfortable, inspired and never rushed.”
A New Watch Bar Comes to Midtown Atlanta
One of the standout additions will be the Masina watch bar, where clients can relax over Persian-inspired cocktails while trying on a curated selection of luxury Swiss timepieces.
Designed to make watch shopping more social and less transactional, the bar will give collectors and first-time buyers a place to compare watches, learn about movements and craftsmanship, and spend time with different pieces in a relaxed setting.
“The watch bar is about making the experience fun again,” Yasavolian said. “Clients should be able to have a drink, try on great watches and talk about what they love without feeling like they’re standing at a sales counter.”
Engagement Rings in Midtown Atlanta, Made Personal
Masina Diamonds will continue to specialize in custom engagement rings, natural and lab-grown diamonds, wedding bands and one-of-a-kind jewelry.
For couples shopping for engagement rings in Midtown Atlanta, the Four Seasons location provides a private setting for comparing diamonds, reviewing design ideas and creating rings around individual style and budget.
“An engagement ring is personal, and the experience of choosing one should be too,” Yasavolian said. “The new showroom gives us a better space to slow things down, understand what someone really wants and create something that feels like them.”
Custom Jewelry, Diamonds and Luxury Watches
The new Midtown Atlanta showroom will offer:
Natural and lab-grown diamonds
Custom and fine jewelry
Jewelry redesign and resetting
A dedicated watch bar
Diamond and watch consultations
Jewelry repair services
The new location offers clients looking for a jewelry store in Midtown Atlanta an alternative to traditional retail, combining personalized service, custom design, luxury watches and hospitality in one distinctive space.
Masina Diamonds’ New Midtown Atlanta Location
Masina Diamonds
Four Seasons Hotel Atlanta
75 Fourteenth Street NE
Suite 2300
Atlanta, GA 30309
Clients interested in fine jewelry, custom pieces, luxury watches or engagement rings in Midtown Atlanta can contact Masina Diamonds to schedule an appointment at the new showroom.
About Masina Diamonds
Founded in Atlanta in 1984, Masina Diamonds is a family-owned fine jewelry company specializing in custom engagement rings, diamonds, wedding bands and personalized jewelry design. Led by second-generation jeweler Rustin Yasavolian, Masina combines decades of expertise with a modern, relationship-driven approach to jewelry and luxury timepieces.
